Archive for the ‘News & Events’ Category

Level Gauge Part Number Helper Tool

What is the part number for the Krueger Sentry Gauge that I need?  This new tool asks the necessary questions, then provides you with a part number at the end.  Works for Liquid Level Gauges, Leak Detection Gauges, Overfill Alert Gauges, and Barrel Gauges.

Tank Gauge Part Number Helper Page

Lee Geurts

Official Liquid Level Gauge Website -Krueger Gauge

1943 Vintage Krueger Sentry At A Glance Gauge

I was on Ebay when I found this gem.  A vintage 1943 At A Glance Krueger Sentry Gauge.  It has all the original packaging and instructions.  Of course I had to buy it.  And obviously, there wasn’t a lot of competition on the purchase.  Go figure, I was the only one who wanted a 66 year old liquid level gauge.

Lee Geurts

Official Liquid Level Tank Gauge Website – Krueger Gauge

Florida FDEP Approval – Overfill Prevention

Krueger Sentry Gauge is proud to announce that the Therma Gauge and the Overfill Alert Gauge have been approved by the FDEP as compliant with Florida’s Overfill Prevention policy on aboveground storage tanks.

The EQ number provided by the State of Florida is File No. EQ-730.

Compliance with the Florida Department of Environmental Protection (FDEP) does require special ordering instructions and maintenence procedures.  Both of these documents will be posted on the Krueger Website soon. I will provide the web links to these documents soon.  Until then you can contact us directly to receive the info.

Lee Geurts

Official Liquid Level Tank Gauge Website – Krueger Gauge

New Product –

PEI Young Executives


Just a small company announcement.  I have been named to the committee /board of the PEI Young Execs.  This means I get to have some say in where our group goes for meetings, educational topics, and speakers.

Not a real big deal, but I am excited.  I have been a member of the group for 5 or 6 years now.  If you are a member of the PEI organization and fall within the ages of 18 and 40 something, I highly recommend the group.  It is an excellent way to meet people in the industry and pick up business practice ideas from your peers.

Lee Geurts

China -The Manufacturing Giant

A salesman called me the other day offering assistance in getting our manufacturing outsourced to China. “It’s the wave of the future, if you don’t get on the boat you will be left behind and your business will fail.” This was his quote. Everyone from other manufacturers, to magazine articles, and even motivational speakers at conventions have told me this. Get on the boat, or fail. The only way we can remain competitive is to not only get our components from China, but to get our entire product line manufactured in China.

Krueger Sentry Gauge has taken a hard stand on this topic. Our plant is in Green Bay Wisonsin and we manufacture our product right here at home. Any component that we can produce ourselves at competitive prices is done so right here in our facilities. All components for our products that we can’t produce ourselves we have produced by other United States Manufacturer’s. I see no reason to change this. We get quality parts at fair prices from our US manufacturers.

In other words, our liquid level gauges and all of the components on our gauges are Made in the USA and will continue to be made in the USA. We have been in business for over 65 years, we have sold over 3 million gauges, our business continues to grow, and our business has stayed strong and competive despite not getting on the so called “boat”.

I am not a golden aged 75 year old man with a grudge. I am not taking a stand and trying to do what I think is best for this country. I am a 33 year old future business leader doing what I believe is best for this company and its products.

Lee Geurts

Distributor Relations

One of the most common questions I am asked is, “Why can’t I get a better price by going direct to the Manufacturer?” There are several reasons.

Krueger uses distributors as it’s primary sales force. We are small 15 person company that manufactures a quality product with a low price point. There is no room in the pricing structure for us to send out traveling salesmen all over the country/world to sell our product. We rely on distributors to show our products at their tradeshows, in their catalogs, on their shelves, and on their websites. We also rely on distributors to service and install our product.

In recognition of this need for our distribution, we do all we can to protect our distributors. Our list prices are set high enough that our distributors can always save the end user money. We do our best to funnel as many sales to our distribution as possible. Our online store has a link to our Distributor page on every single page leading up to the purchase, and a statement letting people know they can save money by going that route. Our sales people also refer phone calls to distribution as well. We offer wholesale distribution a “no minimum” policy and free drop shipments so they can fill custom orders without increasing price or lead times.

All of these statements inevitably lead to another question. “If you are so committed to supporting your distribution, why offer direct sales at all?”

Some direct sales are necessary in order to keep customers. If it is to difficult and complicated to by from your company, they will go elsewhere. Also, the web store greatly enhances our presence on the internet, and there is one web statistic that stands out in favor of our distributors. The web stats keeps track of how many times people “abandon” their shopping carts. Over half of the abandoned carts are linking to our distributor search page, and our distributor search page is the most visited page on our website.

Lee Geurts

New Product- LED At-A-Glance

Krueger Sentry Gauge is releasing a new product. It is called the “LED At-A-Glance”. In its base form, this unit will be able to remote monitor your AST’s for a very affordable price using your existing or new Krueger Gauges.

Much like the current At-A-Glance Alarm the new unit will be adaptable to nearly any Krueger Gauge on the market. This remote liquid level gauge will run on a nine volt lithium battery (expected life 3 years) with remote distance capabilities that are yet to be determined. (50 to 100 feet should be well within the limits)

While the current release is a hard wired remote display, the future possibilities with this product seem endless…. outputs/signals, dry contacts, wireless, hi and low level alarms.

We will have our new product on display at the NACS Show at the Chicago McCormick Center. Dates October 5th – 7th 2008. It will be in full production by January 1st 2009. Stay tuned for pictures and updates on it’s full capabilities.

Leak Gauge Third Party Testing

The At A Glance Leak Gauge has gone through a third party testing program, and has been approved by the FDEP. Our EQ number is EQ-675. The Leak Gauge was tested by Ken Wilcox and Associates. He is very professional, affordable, and highly recommended.

The Leak Gauge is designed for use on AST’s that have a double wall containment. The gauge top mounts to a monitoring pipe or over the top of the interstitial space, it is designed to monitor the bottom of that space and visually alert you to any liquid that may get into the secondary containment. The Krueger Leak Gauge’s simple design makes it affordable, easy to install, and even easier to maintain. For more info on this gauge, see our website.

In Florida, the Department of Environmental Protection requires a visual monitor for Leak Detection on all AST’s (Aboveground Storage Tanks). Inspectors will require this leak gauge to be approved and assigned an FDEP EQ number. For more information on these requirements, visit the FDEP’s website.

Florida Department of Environmental Protections Document

Leak Gauge Third Party Testing Document.

Leak Gauge Maintenance Manual

Leak Gauge Installation Instructions

Product Overview

Our product line is primarily designed to monitor the liquid level of aboveground storage tanks. Nearly all of our gauges are purely mechanical, extremely easy to install, and are custom made to fit your AST. All we ask for is your tank dimensions, and that the gauge is top mounted. We also make several mechanical gauges that fit more specific needs. These include our Overfill Alert Gauge, the Leak Gauge, and the Barrel Gauge. With the audible alarm option, you can turn your mechanical gauges into high or low level audible gauges.

Most of our tank gauges come in several different material options in order to promote compatibility with as many different types of liquids as possible. The standard liquid gauges are composed of galvanized steel, aluminum, and plastic floats. You can also order the gauge with all stainless steel wetted parts or all plastic wetted parts. This allows for compatibility with Caustics, Hydrochloric Acid, Sulphuric Acid, and alternative fuels to name a few.

For even more options and flexibility with your Tank Gauges, visit our website

NACS / PEI Tradeshow 2008

Krueger Sentry Gauge has a confirmed booth at the upcoming NACS Show at the McCormick Center in Chicago. The tradeshow runs from October 5th thru October 7th, 2008. We will be in Booth number 5972 in the PEI Section.

We will most likely have a new booth design this year, and in addition to our new booth we will have a full assortment of our liquid level gauges and all of their options on hand for you to handle and see.

The current list of Krueger Gauge attendees are Bruce, Sue, and Lee Geurts.

Lee Geurts -