Author Archive

Distributor Relations

One of the most common questions I am asked is, “Why can’t I get a better price by going direct to the Manufacturer?” There are several reasons.

Krueger uses distributors as it’s primary sales force. We are small 15 person company that manufactures a quality product with a low price point. There is no room in the pricing structure for us to send out traveling salesmen all over the country/world to sell our product. We rely on distributors to show our products at their tradeshows, in their catalogs, on their shelves, and on their websites. We also rely on distributors to service and install our product.

In recognition of this need for our distribution, we do all we can to protect our distributors. Our list prices are set high enough that our distributors can always save the end user money. We do our best to funnel as many sales to our distribution as possible. Our online store has a link to our Distributor page on every single page leading up to the purchase, and a statement letting people know they can save money by going that route. Our sales people also refer phone calls to distribution as well. We offer wholesale distribution a “no minimum” policy and free drop shipments so they can fill custom orders without increasing price or lead times.

All of these statements inevitably lead to another question. “If you are so committed to supporting your distribution, why offer direct sales at all?”

Some direct sales are necessary in order to keep customers. If it is to difficult and complicated to by from your company, they will go elsewhere. Also, the web store greatly enhances our presence on the internet, and there is one web statistic that stands out in favor of our distributors. The web stats keeps track of how many times people “abandon” their shopping carts. Over half of the abandoned carts are linking to our distributor search page, and our distributor search page is the most visited page on our website.

Lee Geurts

New Webstore

Krueger Sentry Gauge has just opened its new improved online store. Buying your liquid level gauges and gauge repair parts has never been so easy. With a new and easier to use opening menu, you can select your gauge type and options by working thru only three screens.

Please remember, while the online catalog offers a quick and simple solution to your purchase, our distributors can offer you better pricing. (For more info on this, see the Distributor Relations blog entry)

New Product- LED At-A-Glance

Krueger Sentry Gauge is releasing a new product. It is called the “LED At-A-Glance”. In its base form, this unit will be able to remote monitor your AST’s for a very affordable price using your existing or new Krueger Gauges.

Much like the current At-A-Glance Alarm the new unit will be adaptable to nearly any Krueger Gauge on the market. This remote liquid level gauge will run on a nine volt lithium battery (expected life 3 years) with remote distance capabilities that are yet to be determined. (50 to 100 feet should be well within the limits)

While the current release is a hard wired remote display, the future possibilities with this product seem endless…. outputs/signals, dry contacts, wireless, hi and low level alarms.

We will have our new product on display at the NACS Show at the Chicago McCormick Center. Dates October 5th – 7th 2008. It will be in full production by January 1st 2009. Stay tuned for pictures and updates on it’s full capabilities.

Amy Filipiak

Hello! I am Amy Filipiak, the Administrative Assistant. I help with Sales, Marketing, and Accounts Receivables and Payables and love it! I have been working at KSG since January of 2004.

I am a full time student at University of Wisconsin – Green Bay. I plan to graduate in December of 2010 with a Bachelor of Business Administrative Degree in Accounting and Business Administration emphasis on Management. It has been a slow process getting through school but I will finish eventually. I can’t wait until I am done so I don’t have to worry about working and going to school at the same time!

I am 21 years old and engaged to be married in October of 2009 to my highschool sweetheart. I can’t wait! I love the outdoors, fishing, hunting, 4-wheeling, camping, anything….you name it, I like it. I lived in Suamico for 20 years with my mom, dad, brother and sister. In January I moved to Pulaski with my fiance. I absolutely love living on my own. My mom works here at KSG also so I still get to see her everyday and I still get picked on because I can’t ask her whats for dinner anymore!

I am easy to get along with and I hope that when you call and talk to me, you get that impression. Have a great summer! (I know that everyone in Wisconsin can’t wait for it. We had snow at the end of April this year!)

For more information on the company I work for visit:

Krueger Sentry Gauge Mascotts

Krueger Sentry Gauge is a small family business which is evident and obvious in so many ways. My name is Lee Geurts, and I am the youngest family member in the company. I work with my aunt, my uncle, my mother, my father, and it does not end there. Every liquid level gauge manufacturing plant and machine shop needs to have a mascott, and we have four of them.

First I would like to introduce you to Abby and Pearl. They are our alarm system. Two Toy Fox Terriers that warn us of intruders and customers alike. They belong to my Aunt Kathy. They are sisters, Abby is the porky one and Pearl is little miss petite. And just a forewarning, don’t throw the ball.

Next I would like to introduce you to the Security Guards. The first is the old veteran, Jasper. He is an eight year old boxer that is starting to go a little grey in the face, but he still takes his job as head of security and company mascott seriously.

Last but not least, I would like to present Cheyenne. She reminds me of Animal from the Muppets. Jasper is trying to teach her some manners, but she is a slow learner.

Leak Gauge Third Party Testing

The At A Glance Leak Gauge has gone through a third party testing program, and has been approved by the FDEP. Our EQ number is EQ-675. The Leak Gauge was tested by Ken Wilcox and Associates. He is very professional, affordable, and highly recommended.

The Leak Gauge is designed for use on AST’s that have a double wall containment. The gauge top mounts to a monitoring pipe or over the top of the interstitial space, it is designed to monitor the bottom of that space and visually alert you to any liquid that may get into the secondary containment. The Krueger Leak Gauge’s simple design makes it affordable, easy to install, and even easier to maintain. For more info on this gauge, see our website.

In Florida, the Department of Environmental Protection requires a visual monitor for Leak Detection on all AST’s (Aboveground Storage Tanks). Inspectors will require this leak gauge to be approved and assigned an FDEP EQ number. For more information on these requirements, visit the FDEP’s website.

Florida Department of Environmental Protections Document

Leak Gauge Third Party Testing Document.

Leak Gauge Maintenance Manual

Leak Gauge Installation Instructions

Product Overview

Our product line is primarily designed to monitor the liquid level of aboveground storage tanks. Nearly all of our gauges are purely mechanical, extremely easy to install, and are custom made to fit your AST. All we ask for is your tank dimensions, and that the gauge is top mounted. We also make several mechanical gauges that fit more specific needs. These include our Overfill Alert Gauge, the Leak Gauge, and the Barrel Gauge. With the audible alarm option, you can turn your mechanical gauges into high or low level audible gauges.

Most of our tank gauges come in several different material options in order to promote compatibility with as many different types of liquids as possible. The standard liquid gauges are composed of galvanized steel, aluminum, and plastic floats. You can also order the gauge with all stainless steel wetted parts or all plastic wetted parts. This allows for compatibility with Caustics, Hydrochloric Acid, Sulphuric Acid, and alternative fuels to name a few.

For even more options and flexibility with your Tank Gauges, visit our website


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