Archive for September, 2008

Brett Favre is a New York Jet

If you are reading this post, then you probably read my previous post about Brett Favre retiring. If you cant tell I am a huge Brett Favre fan and an even HUGER Packer fan.

Believe it or not, you can still be both. I understand that Brett is upset with Packer management. I understand that Ted Thompson and Mike McCarthy made the best decision that they could under the circumstances. I wish Brett was still a Packer. He is not, and I am OK with that.

I think the Packers leaders are excellent at what they do, and I am still a Brett Favre Fan. I will be cheering for the Packers to make the Super Bowl, and I will also be a New York Jets fan at least until Brett decides to hang it up again. So what happens in the unlikely event that both teams make it to the Super Bowl? Sorry Brett, my heart still resides in Green Bay.

Lee Geurts

China -The Manufacturing Giant

A salesman called me the other day offering assistance in getting our manufacturing outsourced to China. “It’s the wave of the future, if you don’t get on the boat you will be left behind and your business will fail.” This was his quote. Everyone from other manufacturers, to magazine articles, and even motivational speakers at conventions have told me this. Get on the boat, or fail. The only way we can remain competitive is to not only get our components from China, but to get our entire product line manufactured in China.

Krueger Sentry Gauge has taken a hard stand on this topic. Our plant is in Green Bay Wisonsin and we manufacture our product right here at home. Any component that we can produce ourselves at competitive prices is done so right here in our facilities. All components for our products that we can’t produce ourselves we have produced by other United States Manufacturer’s. I see no reason to change this. We get quality parts at fair prices from our US manufacturers.

In other words, our liquid level gauges and all of the components on our gauges are Made in the USA and will continue to be made in the USA. We have been in business for over 65 years, we have sold over 3 million gauges, our business continues to grow, and our business has stayed strong and competive despite not getting on the so called “boat”.

I am not a golden aged 75 year old man with a grudge. I am not taking a stand and trying to do what I think is best for this country. I am a 33 year old future business leader doing what I believe is best for this company and its products.

Lee Geurts

Distributor Relations

One of the most common questions I am asked is, “Why can’t I get a better price by going direct to the Manufacturer?” There are several reasons.

Krueger uses distributors as it’s primary sales force. We are small 15 person company that manufactures a quality product with a low price point. There is no room in the pricing structure for us to send out traveling salesmen all over the country/world to sell our product. We rely on distributors to show our products at their tradeshows, in their catalogs, on their shelves, and on their websites. We also rely on distributors to service and install our product.

In recognition of this need for our distribution, we do all we can to protect our distributors. Our list prices are set high enough that our distributors can always save the end user money. We do our best to funnel as many sales to our distribution as possible. Our online store has a link to our Distributor page on every single page leading up to the purchase, and a statement letting people know they can save money by going that route. Our sales people also refer phone calls to distribution as well. We offer wholesale distribution a “no minimum” policy and free drop shipments so they can fill custom orders without increasing price or lead times.

All of these statements inevitably lead to another question. “If you are so committed to supporting your distribution, why offer direct sales at all?”

Some direct sales are necessary in order to keep customers. If it is to difficult and complicated to by from your company, they will go elsewhere. Also, the web store greatly enhances our presence on the internet, and there is one web statistic that stands out in favor of our distributors. The web stats keeps track of how many times people “abandon” their shopping carts. Over half of the abandoned carts are linking to our distributor search page, and our distributor search page is the most visited page on our website.

Lee Geurts

New Webstore

Krueger Sentry Gauge has just opened its new improved online store. Buying your liquid level gauges and gauge repair parts has never been so easy. With a new and easier to use opening menu, you can select your gauge type and options by working thru only three screens.

Please remember, while the online catalog offers a quick and simple solution to your purchase, our distributors can offer you better pricing. (For more info on this, see the Distributor Relations blog entry)

New Product- LED At-A-Glance

Krueger Sentry Gauge is releasing a new product. It is called the “LED At-A-Glance”. In its base form, this unit will be able to remote monitor your AST’s for a very affordable price using your existing or new Krueger Gauges.

Much like the current At-A-Glance Alarm the new unit will be adaptable to nearly any Krueger Gauge on the market. This remote liquid level gauge will run on a nine volt lithium battery (expected life 3 years) with remote distance capabilities that are yet to be determined. (50 to 100 feet should be well within the limits)

While the current release is a hard wired remote display, the future possibilities with this product seem endless…. outputs/signals, dry contacts, wireless, hi and low level alarms.

We will have our new product on display at the NACS Show at the Chicago McCormick Center. Dates October 5th – 7th 2008. It will be in full production by January 1st 2009. Stay tuned for pictures and updates on it’s full capabilities.